Does December leave you feeling exhausted, overwhelmed, and struggling to stay consistent?

Between holiday events, family responsibilities, cold weather, and stress… movement is usually the first thing to disappear.


And when that happens?

❄️ Your energy drops
❄️ Your mood dips
❄️ Your metabolism slows
❄️ You feel “off” in your body
❄️ And January feels harder than it needs to

But it doesn’t have to be that way.

What if you could stay consistent, energized, and confident — without overthinking workouts or spending hours exercising?

What if 1–10 minutes a day was actually enough?

Welcome to the

🎄 12 DAYS OF FITMAS

A fun, simple, Fitness challenge

for women over 40.

A daily movement challenge that grows one exercise at a time…
helping you stay active, feel good, and enter 2026 with energy and momentum — not guilt or frustration.

This year’s challenge is proudly supported by Flourish ETX, a local organization that empowers nonprofits, entrepreneurs, and small businesses with coaching, workshops, and a collaborative co-working space to help them grow and thrive.

Together, we’re joining forces to support the American Heart Association and help

Women over 40 stay strong, energized, and consistent through the holidays.

Registration closes: December 12th at 11 pm CST

Stay consistent, energized, and strong this holiday season — without long workouts or feeling overwhelmed!

This is a fun, doable holiday fitness challenge created for women over 40 who want to:

✨ Keep moving
✨ Feel in control
✨ Build confidence
✨ Finish 2025 feeling proud (not frustrated)

And the best part?
Each day’s workout takes 1–10 minutes — minimal equipment needed.

💚 $12 Entry Supports the

American Heart Association

Your entry fee is just $12, and:

👉 $10 of every signup goes directly to the American Heart Association

You get stronger.
Women’s heart health research gets stronger.
A win–win. 💚

🎄 How the Challenge Works

From December 14–25, you’ll complete a short, simple exercise routine that builds each day — just like the 12 Days of Christmas.

Each day gets you moving starting with 1 exercise, and building as the days go by, ending with 12 exercises to help you build strength in your upper and lower body and your core.
It’s consistency without the pressure.

And this time of year, there is enough pressure as it is, right?

📲 Where You’ll Get Your Daily Exercises

Once you register:

  1. You’ll receive a confirmation email

  2. I’ll add you to QuickCoach, where all your exercises live

  3. You’ll also receive daily reminder emails from me starting December 14 with:

    • The day’s move

    • Coaching tips

    • A short demo video

    • Quick encouragement to keep going

🌟 Important Dates

Registration Closes: December 12

Day 0 “Get Ready” Email: December 13

Day 1 Begins: December 14

Final Day: December 25

❤️ Who This Is Perfect For

Women over 40 who…

  • Feel pressed for time

  • Want to stay active during the holidays

  • Are tired of “falling off” every December

  • Want a simple & doable workout plan

  • Want structure, accountability, and support

  • Feel better when they’re moving

    (but need a nudge!)

No gym.
No guilt.
Minimal equipment.


Just movement that makes you feel GOOD.

Meet Your Coach, Priya Dass

Hi! I’m Priya — a personal trainer, nutrition coach, and ACSM Certified Clinical Exercise Physiologist.

I earned my master’s degree in Exercise Science with a specialization in clinical exercise physiology, and I worked in cardiac rehab before moving into full-time coaching.

For the past five years, I’ve helped women over 40 build strength, improve energy, and create sustainable habits that work with their real lives and changing bodies.

The Fitmas Challenge was designed to help you stay consistent, confident, and energized — even in the busiest season of the year. I’m so excited to cheer you on!

💪 What You’ll Get

✔ 12 days of simple, actionable workouts
✔ Daily email reminders
✔ Demo videos
✔ A printable Fitmas Tracker
✔ Accountability inside QuickCoach
✔ A healthier, stronger, more confident YOU to end 2025

✔ A chance to win 1 of 5 Total Health Audit Sessions
✔ Support for American Heart Association

🎁 When you complete all 12 days' exercises, and submit your filled form in the Healthy & Thriving Women over 40 Facebook Group, you'll be entered to win one of 5 prizes.

💰 Your Entry: $12

supports American Heart Association

Includes everything + donation to AHA.

Registration closes December 12 at midnight
No late entries (because the challenge is synchronized for everyone!)

👇
SIGN UP NOW

📬 After You Sign Up, Do This Next:

  1. Check your email for confirmation

    I’ll manually add you to QuickCoach

  2. Look for your Get Ready Email on December 13

  3. Day 1 starts bright and early on December 14!